In a landmark move celebrating 25 years of pioneering blood circulatory, cardiovascular and cerebrovascular wellness, BioCelles proudly announces the global relaunch of its flagship product as XXR (Xu Xin Ren 舒心仁 / Xin Xue Ren 心血仁), formerly recognized as SXR. This rebranding heralds a new chapter of innovation, precision, and international accessibility for the revered herbal formulation. The XXR new packaging and design will be similar to our 25th Anniversary packaging with a distinguished XXR brand name. The following image is our 25th Anniversary Packaging:
Honoring Tradition, Embracing Progress: 25 Years of Excellence
Since its inception in 1999, XXR has stood at the forefront of traditional blood circulatory, cardiovascular and cerebrovascular care, blending ancestral herbal wisdom with cutting-edge scientific rigor. The transition to XXR reflects its evolution into a globally trusted brand, now optimized for diverse markets while retaining its core mission: cleansing blood vessel, empowering heart and cerebrovascular health.
The XXR Evolution: Precision Redefined
The rebranded XXR debuts two transformative advancements:
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5th-Generation Precision Formula
Meticulously refined over two decades, this iteration delivers enhanced bioavailability and targeted action for:
- Improved circulatory and reduced vascular inflammation markers*
- Optimal cardiovascular function support*
- Improved cerebral blood flow regulation and protection*
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Heritage-Inspired Modern Design
The new gold-accented packaging harmonizes tradition with modernity:
- Premium gold detailing bottle symbolizing 25 years of excellence
- Tamper-evident, safety-sealed thick bottle
- Trilingual labeling for global compliance
- QR-linked usage guidelines
A Global Vision and Commitment for Vascular Health
"XXR's relaunch isn’t just a name change — it’s our pledge to make precision herbal care accessible worldwide. From clinical-grade ingredient sourcing to sustainable production, every aspect meets international regulatory benchmarks."
25 years legacy in Numbers
- 4 major formula iterations since 1999
- 6+ countries served
- 91% user-reported satisfaction in vascular circulation improvement
- 2 informal peer-reviewed studies and assessments on efficiency
- 1 pending clinical validations
Experience the New Era and Evolution of XXR
Discover how XXR’s 5th-generation formula builds upon its SXR legacy while pioneering new standards in vascular care:
Explore 5th-Gen Science of XXR || Compare to Legacy SXR
*Based on 2024 global user survey. Individual results may vary.
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